The Exchange was started out of Nevinville in 1977 as a one page flyer called The Farmer’s
Exchange. Although the history of The Exchange is a little unclear, we do know that it was
previously owned by Ivan and Colleen Nicholl, who changed the name to The Exchange.
They sold it to Craig and Jean Wagner in 1986.
Currently The Exchange is owned by Woody and Sue Smith who bought it in 1994. When The Smith's bought it, it was 12 pages and covered 8 counties in Southern Iowa. Now it is 56 to 64 pages with a circulation of 32,000 and distributed in 36 counties in south and central Iowa including 6 counties in Missouri.